1
Building the system
Starting with strategy
A competent brand begins with thorough research of all elements of your business and how you intend to communicate them. We'll work with you to make sure that all design decisions are qualified by a sound strategy, one that will satisfy your needs at the present and provide a platform for growth well into the future.
That strategy includes:
Initial Discovery
Vision and Values
Competitive Audit & Positioning
Product, processes & culture
Brand pillars
2
Building the system
Establishing the Identity
Once the strategy & direction for the brand is clear, we'll take what we've learned and build a visual personality that will come to represent your company as well as underscore it's relationship with your customers. Ultimately we will help establish your business as an authority within your industry and give you the assets needed to translate that across all platforms and collateral.
Like the strategy, we follow a process that allows us to ideate and iterate with each of these steps:
Moodboards
Color Palette Development
Typography Exploration
Logo Development
Brand Guideline System
Previous logo work
3
Building the system
Putting your brand
into practice
Once all the pieces have come together, the work doesn't end there. We work with your team to ensure the tools we provide are understood and usable across your organization to ensure consistency across all touch points. We are also available for consulting on the development of additional print & digital collateral, websites and social media, and even product development.
Typical services included in the brand package:
Brand Training
Example Collateral
File & Format management
Print proofing
